Father-Daughter Team Helping Winston-Salem Businesses Get Found Online

SEO and web design from a local business owner who gets it.

Is Your Website Getting You Customers?


Most Winston-Salem business owners we talk to aren't sure. Their websites exist, but they're not generating leads from Google. With so much competition in the Triad, being invisible online means losing customers to competitors who ranked first. 


If that sounds familiar, you're not alone and there's a clear path to fix it.

How We Help

Everything your business needs to get found and grow online.

Get Found on Google

Most Winston-Salem customers search online first. We make sure they find YOU.


  • Technical SEO audits
  • Keyword research for your market
  • Local search optimization
  • Ranking improvements (60-90 days typical)

Fast, Mobile-Friendly Sites That Convert

Ranking on Google means nothing if your site doesn't convert visitors into customers.


  • Custom, modern design
  • Mobile-optimized (customers search on phones)
  • Fast loading speeds
  • Conversion-focused layouts

Stand Out in Winston-Salem's Market

Clear branding and positioning help you compete against bigger players.


  • Logo and visual identity
  • Brand positioning statement
  • Professional materials
  • Consistent messaging

From Bike Shop Owner to Your SEO Expert


I owned Skinny Wheels in Salisbury for 14 years. During that time, I watched good businesses struggle to get customers. Not because they didn't do good work, but because nobody could find them online.


After selling the bike shop, I realized the problem was widespread. Most Salisbury business owners don't have time to figure out SEO. They're too busy running their business.


That's why I started PathPoint. To help businesses like yours get found online without the complexity or the corporate agency BS.


My daughter Charleigh brings client management expertise and a fresh perspective. Together, we handle everything: SEO, web design, and brand identity. Because they only work when they work together.

How We Work

Simple process. Clear timeline. No surprises.

1.

Discovery

We analyze your current website, research your competitors, and identify what's keeping you off page one.

2.

Strategy

We build a clear plan for keywords, fixes, and site improvements. You understand exactly what we're doing and why.

3.

Execution

We implement the fixes, track results, and keep you updated. Most clients see improvements in 60-90 days.

How We Help

Monthly Website Plans

Get a professional website without breaking the bank. We build your site, handle hosting and updates, and include basic SEO. Starting at $299/month with a 6-month commitment.

What's Basic SEO?

Google Business Profile setup and optimization, mobile-friendly design, fast page speed, proper site structure, local keyword optimization, and meta tags. Basically, everything Google needs to find you when someone searches for your services in your area.

Advanced SEO

Already have a website but need better rankings? Our advanced SEO packages go beyond the basics to help you dominate your local market.

What's Advanced SEO?

Monthly content creation targeting high-value keywords, competitor analysis to see what's working in your market, backlink building from local directories and industry sites, ongoing technical optimization, monthly performance reports, and strategy adjustments based on what's actually driving traffic. This is for businesses that want to dominate page 1 and outrank their competitors consistently.

Built By People Who Get It

We're not a big agency. We're a father-daughter team who understand small business budgets.

Why We're Different:

I ran a bike shop in Salisbury for 14 years. When I needed a website, the $5,000+ quotes felt impossible. The $600/month I eventually paid was always a stretch. That's why PathPoint works differently: transparent monthly pricing, no surprises, and you can walk away after 6 months if it's not working. We're building the service I wish I'd had.

Design and SEO together. Because neither works without the other.

Ready to Get Found on Google?


We offer a free website assessment to Winston-Salem businesses. We'll show you exactly what's keeping you off page 1 and how to fix it. No obligation.